What better way to market and promote your service? What a clever way to do product placement right

Travelocity is a great example of three in one naming, as I call it. The name has 3 clearly obvious roots, all of which pertain to the core message and business:  Travel, Velocity and City. More than that, it is very much a coined name, but the English roots are so obvious it will not immediately scare off all those stuck-in-the-muds who don t like coined names for anything. As a result, Travelocity also has the power of an easily protectable trademark worldwide.
But their little roaming italy venice hotels gnome character is sheer genius. Talk about putting a face on a service. One you don t have to pay royalties too. One so popular it has its own online shop. One that plays its own starring role in a popular TV series: In at least one episode of each season of The Amazing Race competitors have to find a gnome and take it along to the next stop.
What better way to market and promote your service? What a clever way to do product placement right in a major series when you are an invisible service company that has no product! Yes, we hear the leg winners getting italy venice hotels prizes compliments of Travelocity. But our heart reacts to the little gnome and makes us believe we will have support with us wherever we travel the world a very, very important factor italy venice hotels for most of us discount shoppers.