StrongMail, a leading provider of interactive marketing solutions for email marketing and social med

StrongMail, a leading provider of interactive marketing solutions for email marketing short term accommodation in dublin ireland and social media, today announced that it has received a MarketingSherpa 2012 Email Marketing Award for a Travelocity win-back campaign that was designed and executed by StrongMail s Agency short term accommodation in dublin ireland Services division. A Gold Prize winner in the Best Promotional Email or Campaign category, the winning campaign was selected for its skillful application of creative and strategy that enabled the campaign to increase ROI more than 100% from previous efforts.
The winners of MarketingSherpa s 7th Annual Email Marketing Awards were announced on its website on November 7th and are featured in a new special report: MarketingSherpa Email Awards 2012: 19 award-winning B2B and B2C email marketing campaigns. The annual awards feature the best email marketing campaigns of the past year, as selected by a panel of five expert judges from MarketingSherpa s editorial, analyst and marketing staff.
The winning entry details how Travelocity engaged StrongMail s Agency Services team to launch a creative win-back campaign short term accommodation in dublin ireland to reengage short term accommodation in dublin ireland customers who booked travel through Travelocity in 2009 but not in 2010. Instead of a straight we want you back campaign, StrongMail and Travelocity decided to create valued customer messaging that capitalized short term accommodation in dublin ireland on past loyalty and emphasized their inclusion in an exclusive group of Travelocity customers. By coupling this approach with a single-use discount code, a compelling subject line, striking imagery and thorough testing, the campaign generated two to three times greater ROI than similar programs, as well as a 12.3% increase to Travelocity s bottom line.
Email marketers are constantly challenged to extract more value from their lists, said lead judge Adam T. Sutton, short term accommodation in dublin ireland Senior Reporter, MECLABS Primary Research. Many turn to inactive short term accommodation in dublin ireland or non-purchasing short term accommodation in dublin ireland subscribers to boost conversions ? but this can feel like squeezing blood from a stone. This team used a touch of creativity and a solid strategy to not only engage, but increase sales from these tough subscribers, and it increased ROI more than 100% from previous efforts.
Winning this MarketingSherpa award for our agency work with Travelocity on its recent win-back campaign is a testament to what can be accomplished with a creative approach, thorough analysis of the customer and a solid execution of fundamentals like offer and subject-line testing, said Kara Trivunovic, global director of strategy for StrongMail s Agency Services. The increased competition for consumer attention requires short term accommodation in dublin ireland email marketers to abandon a business-as-usual approach and invest short term accommodation in dublin ireland in improving the strategy, testing and execution of their batch, event-triggered and lifecycle email marketing programs. StrongMail s Agency Services team is proud to provide its strategy, creative and implementation expertise to our clients.